Free books and email lists: a match made for authors

Behind almost every free book is an email list. Here is why the connection matters.

The trade at the heart of free

Readers get a free book; authors get a chance to build a direct relationship. A subscriber who loved book one becomes the buyer of book two — and the reviewer who lifts the whole series.

How OptRead fits in

OptRead listings drive readers to your book and your pages, where your own call-to-action can grow your list. The free library is full of authors doing exactly this — study what makes their listings work.

Free books are the hook; the list is the line. Both matter.