How to run a successful free book promotion

A free promotion is a marketing event, not just a price change. Done well, it pays for itself.

Plan the timing

Free days land best in your genre's active season, ahead of a new release, or when your email list is warm. Run 3–7 days, and make sure book two or three exists to catch the readers book one brings.

Stack your channels

List the promo on OptRead (it is free to add), tell your list, and share across social. Track reviews and subscribers during the window — they are the real payout.

A free book is a lead magnet. Treat it like one and the promo funds itself.