You Go First: You Can't Lead an AI Transformation You Haven't Lived

Leaders Who Go First Will Lead What's Next Most executives know AI is changing business. Few have changed the way they work. If you're still using AI as a faster search engine or a better assistant, you're missing the real opportunity—and risking falling behind competitors who are already transforming how they think, create, and lead. Greg Kaupp understands the skepticism. A lifelong business executive, not a techie, he spent an entire year publicly reinventing the way he worked with AI. What began as an experiment became a complete shift in how he solves problems, develops ideas, and turns strategy into action. You Go First isn't another AI hype book or a technical manual. It's a practical road map for curious leaders who know AI matters but don't know where to begin. You'll learn to: Develop true AI literacy before prompting AI to perform the tasks you never thought you could. Move from ideas to execution faster than ever before because AI is not a fancy Google. Lead your organization through change by experiencing the transformation yourself. The future won't be led by executives who know the most about AI. It will be led by those willing to learn first—because you can't lead a transformation you haven't lived. Greg Kaupp is a Partner at Cherry Bekaert and author of AI for the Over 40, a weekly LinkedIn series on practical AI adoption that has reached more than 175,000 business professionals.